New Moon Mindful Movement – Privacy Policy

Last updated: November 11, 2026

East Meets West Yoga, LLC, doing business as New Moon Mindful Movement ("New Moon," "we," "us," or "our"), respects your privacy. This Privacy Policy explains what information we collect through our mobile app (the "App"), our website, and our studio, how we use it, and the choices you have. By using the App, you agree to the practices described here.

1. Information We Collect

Information you give us

  • Account details: your name, email address, phone number, date of birth, and password.

  • Emergency contact: the name and phone number of someone we can reach in an emergency.

  • Health and movement information: injuries, conditions, limitations, or goals you choose to share on intake forms, waivers, or with your instructor, so we can keep you safe and tailor your experience.

  • Purchase and booking details: the passes and memberships you buy, the classes and sessions you book, attendance, cancellations, and waitlist activity.

  • Messages: anything you send us through the App, email, text, or forms.

Payment information

Payments are processed by our third-party payment processor, Stripe. Your full card number is handled by them and is not stored by New Moon. We may see limited details, such as the card type, the last four digits, and the expiration date.

Information collected automatically

When you use the App, our booking platform may automatically collect basic technical information, such as your device type, operating system, app version, and how you use the App (for example, crash reports and login times). If you allow push notifications, a device token is used to send them.

2. How We Use Your Information

We use your information to:

  • Create and manage your account

  • Process purchases, memberships, and renewals

  • Manage your bookings, waitlists, and attendance

  • Send booking confirmations, reminders, schedule changes, and account notices

  • Keep you safe in class and adapt instruction to your needs

  • Respond to your questions and requests

  • Send studio news, newsletters, and offers (you can opt out at any time)

  • Improve our classes, services, and the App

  • Meet our legal, tax, and accounting obligations

3. How We Share Your Information

We do not sell your personal information. We share information only with trusted service providers who help us run the studio, and only as much as they need to do their job:

  • Booking and studio management: Wellyx, which powers the App, scheduling, and client records

  • Payment processing: Stripe

  • Email and newsletters: Wellyx

  • Text messaging: Twilio

We may also share information:

  • With your instructor or coach, including relevant health and movement notes, so they can work with you safely

  • When required by law, or to protect the safety of our clients, staff, or others

  • With a new owner if the business is ever sold or transferred. If that happens, this policy would continue to protect your information.

4. Health Information

Any health information you share is used only to support your safety and your practice. Only New Moon instructors and staff who work with you can see it, and it is never used for marketing. New Moon is not a healthcare provider, and our services are not covered by HIPAA. We still treat this information with the same care.

5. Communications and Your Choices

  • Marketing emails: you can unsubscribe using the link in any email.

  • Text messages: reply STOP to opt out of marketing texts.

  • Push notifications: you can turn these off in your device settings.

Messages that are essential to your account, such as booking confirmations, cancellations, and payment receipts, will still be sent.

6. How Long We Keep Your Information

We keep your information for as long as your account is active and as long as needed to provide our services. After that, we keep it only as long as required for legal, tax, or accounting purposes, generally 6 years. Then we delete it or make it anonymous.

7. How We Protect Your Information

We use reasonable safeguards to protect your information, including secure, encrypted platforms and limited staff access. No system is completely secure, so we cannot guarantee absolute security. If a data breach ever affects your personal information, we will notify you as required by New York law.

8. Your Rights

You may ask us to:

  • See the personal information we hold about you

  • Correct information that is inaccurate or out of date

  • Delete your account and personal information, except what we must keep by law

To delete your account, use the account deletion option in the App [CONFIRM THIS IS AVAILABLE IN WELLYX] or email us at the address below. We will respond within 30 days.

9. Children's Privacy

The App is not intended for children under 13, and we do not knowingly collect personal information from them. Participants under 18 must have an account created and managed by a parent or legal guardian. If you believe a child under 13 has given us information without a parent's consent, please contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date above and, for significant changes, let you know through the App or by email.

11. Contact Us

Questions about your privacy or this policy? We're happy to help.

New Moon Mindful Movement Elmwood Commons, Room 207, Tonawanda, NY info@newmoonmindfulmovement.com 716-885-9100 newmoonmindfulmovement.com